Posted on April 22, 2011

#2 in progress. Added five more states, but places like Wyoming are going to be tough to crack.
Posted on April 21, 2011

Sonia had four more metal tads screwed into her jawbone in an effort to pull her teeth back a little quicker than they were already moving. Yet another reason getting my teeth fixed is not on this list.
Posted on April 19, 2011

#17 in progress. Guy gets dumped at the alter and travels around the world with his brother for one year. Could’ve been a great travel memoir, but the writing really held it back.
Posted on April 18, 2011

The Final Four game lived up to the hype and went two overtimes without either team scoring a goal. After losing another starter to an ACL injury, Brit’s teamed limped into the PK shootout and lost 2-1.
Posted on April 18, 2011

The Elite 8 game against Laguna Niguel was a physical one. Both teams scored a goal on a penalty kick and the 1-1 tie held until the 75th minute when Brit scored the game winner. Sherman Oaks Extreme is headed to the Final Four of the California State Cup.
Posted on April 18, 2011

Sean brought the Fam to Bakersfield to watch Brit compete in the State Cup.
Posted on April 17, 2011

Brit scored all three goals to lead her team to the elite eight with a 3-0 win.
Posted on April 14, 2011

#58 done. Took one of our favorite clients to Mario Batali’s Osteria Mozza. Really, really good.
Posted on April 12, 2011

#3 done. Celebrated my 38th with my Dad, Georgeanne and Sonia at Hatfield’s. The yellowtail Croquet Madame (pictured) was the perfect appetizer.
My Birth Day
Posted on April 11, 2011
I didn’t anticipate spending my 38th in San Bernardino, but it was as good as a celebration as any. There are only four things in San Bernardino… An Indian Casino, a prison, an urgent care and… a soccer complex.

This is me on my 38th birthday doing one of my favorite things in the world, watching Brit play soccer. I woke up at 6am and, thanks to Sonia, ate a Hampton Inn “continental” breakfast in bed. From there we drove to the soccer complex to watch Brit play in her third game of the weekend. Although the final score was 2-2, it was enough to earn first place in her bracket and secure a trip to the sweet 16 in the state tournament. That means we get to spend what is suppose to be a beautiful weekend in hell hole, Bakersfield.

After the hour and half drive home, I partook in one of my other favorite pastimes, the nap.

After about an hour or so, I awoke to a well made bloody mary and caught up with the Masters. Great tournament.

Once the green jacket was presented, I hit the showers and took Sonia to the grand opening of a new pizza joint on the boulevard. We were both big fans and will return. Maybe tomorrow.
In conclusion, a perfect birthday.
Posted on April 10, 2011

All eyes were on Brit as she led her team to two wins on day one. She’s in midseason form.
Posted on April 10, 2011

And we’re back. Time for the first tournament of the season, and probably the most important. The state cup begins today in cold and rainy San Bernardino. Two games today and one tomorrow. The top two teams from each bracket will move on to play next weekend.
Posted on April 7, 2011

March Recap.
Other than knocking out #93 with some rattlesnake, March was nothing but one long work day. Sorry, I got nothin’.
Posted on April 4, 2011

Atlanta Recap
To sum it up, we have nowhere to go but up. Sales wise, it was only a tad better than Dallas, but double the cost. Nevertheless, it was well worth the investment. Despite little traffic, buyers continue to respond very well to the line. We should have no problem selling out 80% of our styles by the time we finish production in early to mid May.
On a more positive note, I can cross off #80. Thanks to one of our very first clients, we were treated like family in the ATL. Great food, a little sight seeing, and car service to boot.
Posted on April 3, 2011

#98 in progress. Some of the better oysters we’ve eaten. The spicy bloody mary reduction was the kicker.
Posted on April 2, 2011

Not quite #22, but we participated in the fashion show with this little black number.
Posted on April 1, 2011

The Atlanta Breakfast with Designers featured two of our clients that we helped launch.
Posted on April 1, 2011

We visited one of our best clients with 12 stores after the show on Thursday. Not only was it stocked with about 90% of our purchases, but it is one of the first stores to carry our line, Basically Me. Cool to see it out in the wild.
Posted on March 30, 2011

It’s been a tough go the last few months, but we finally ventured out for a top notch dinner at one of my favorite restaurants, Lucques. Still, it took a business dinner to do it. I would like to rewind to 2009.
Posted on March 27, 2011

Dallas Recap.
The bad news is that this particular show was very slow. A number of the vendors claimed it was their worst show ever. We were towards the back, which is never great, but funny enough we were placed next to two of our clients that we produce for.
The good news is that when customers came into our booth they usually wrote an order. Many of the stores were in towns that we don’t have a buying client, so we’re confident we will pick a few of them up on the buying side. We exceeded my conservative sales goal, but not by much. Most new lines would be thrilled with our numbers, but most new lines don’t have a quarter of our overhead. Something to build on. Hopefully Atlanta will bear more fruit.
Posted on March 27, 2011

The days are blending together in Dallas, but we’re not complaining. I’ll give a recap in the next couple of days, but thought I’d post our website so the two of you that asked for it could check out our line.
Click Here. Username: basicallyme Password: lafashioninsider
Posted on March 26, 2011

The morning after. One day Marquette will learn to play for two halves on the big stage.
Posted on March 21, 2011

What a game. When you live and breathe college basketball, the Sweet 16 is always a, “where were you when”…. I joined the MU family in 1991. The Warriors hadn’t made the Sweet 16 since 1977, the year they won it all. When I was a “junior” in 1994 they beat Kentucky to advance to the Sweet 16. I rode my bike to the ‘Lanche and slapped down a buck-twenty-five for a Pabst Red White and Blue and celebrated the victory. I later joined the student body and ran down Wisconsin Avenue to Lake Michigan. Lighting struck again in 2003 when Dwayne Wade led MU, not only to the Sweet 16, but to the Final Four. I was actually the point man in SoCal who organized the viewing parties in Los Angeles during the run. We probably had 60 to 80 alumni per game cheering the team on at a local L.A. bar. Once D. Wade carried the team past Kentucky, I secured a ticket to New Orleans (thanks Dad) and joined my buddies in the Big Easy. A massacre followed, but I’ll never forget 2003. Fast forward to 2011. The third “Sweet 16” since MU won it all in 1977. It was unexpected, but I’m loving every minute of it.
Posted on March 19, 2011

This is where I am. Watching Marquette at the bar. Alone. They have never trailed to this point. But I am bitter. Angry. I wish I didn’t care.
Update: MARQUETTE WINS. I am now off of the ledge. Considering they were up the entire game you would think I would have enjoyed watching, but it’s like pulling teeth.
Scenes From A Photoshoot
Posted on March 18, 2011
We took over our local pub and had our first photoshoot for the line. These are some behind the scenes pics I took when I wasn’t eating corn beef and watching the NCAA games on TV.











Posted on March 15, 2011

#11 in progress. One more movie before March Madness. Liked the Winter’s Bone. The teenaged main character definitely deserved her Oscar nod.
Posted on March 13, 2011

My little bunter/speedster played her roll and helped Montclair win their first tournament of the season.
Posted on March 10, 2011

I knew this was the year to go to the Big East Tournament in NYC. Every time I go, the Warriors lose the first game.
Posted on March 8, 2011

Had a great dinner at Tomiko and Pierre’s. Lots has changed since their wedding a couple of months back, but nothing greater than the news that there will be three of them before their one year anniversary.
A Different Light
Posted on March 7, 2011
The office was a bit of a disaster, but because it was Saturday it was empty and quiet.





Posted on March 6, 2011

#93 done. After a quick trip to the office on a 85 degree Saturday, we finally decided to try the exotic sausage house, Wurstküche, located in the historic downtown arts district. Once I saw the menu, I knew it was now or never for #93. I chose the Rattlesnake & Rabbit sausage, mainly for the irony. Paired with a german wheat beer and Belgian fries, it was actually quite good. Tasted like chicken.
The circle of life.
Rattlesnake eats Rabbit.
Man cooks Rattlesnake that ate Rabbit.
Man eats Rattlesnake & Rabbit.
Posted on March 6, 2011

Montclair Prep’s softball season started, but unlike their soccer team, Montclair is expected to contend for the division title. Brittany is the starting 2nd baseman/left fielder. Oh, and club soccer started on Thursday, so lots of shuttling around. Love those gas prices.
Posted on March 4, 2011

Another downtown discovery. Sonia found the wholesale distributor for kumamoto and kusshi oysters. We usually pay $35 to $40 bucks for a dozen, but yesterday we bought five dozen for $66 clams.


























