The Final Cut

Fashion is fleeting. After more than six years, we have decided to let Basically Me, as well as all private production, die a quiet death. Since launching the line, we have witnessed a tremendous change in the industry. Luxury brands have gotten more expensive and everyone else is in a race to the bottom. So many multi multi million dollar brands have gone under in the last few years, so we think now is the time to bow out. The effort and money it would take to keep Basically Me alive is not worth the headache as the passion is gone.  It was a great six years. We’ve learned a ton, traveled a lot, and provided a respectable income for the production team. That last part is what we’re saddest about. Remarkably, all five of those team members were more grateful and appreciative than upset about losing a job. Fortunately for them, their unique talents are in high demand and they will likely be employed within a week.  As for us, we will reboot LA Fashion Insider, Inc. and  concentrate on building the buying company with a four person team. Once we establish 50% growth, Sonia and I will explore our next passion. I will forever credit the success of Basically Me for affording us the life changing safari in the Serengeti.  On to the next chapter.